This Ramadan, Rejoice proudly unveiled its new collection of Shampoo and Conditioner ‘Hijab Perfection Series’ that comes with a breakthrough 3-in-1 formula!
The new products claim to solve:
1) Dandruff problem with extra clean anti-dandruff properties.
2) Heat & malodor with the extra cooling Menthol and refreshing smell of Kasturi flower.
3) Tangled hair by ensuring extra smoothness that lasts all day.
 |
| Rejoice Hijab Perfection Series |
Hence, it is said to be the right haircare solution for Hijabistas.
Rejoice Hijab Perfection Series is available in two variants for Shampoo; 3-in-1 Perfect Cool (for stronger cooling and ultimate freshness effect) and Perfect Perfume (for long lasting scent intensity).
The shampoo variants are complemented by 3-in-1 Perfect Conditioner for smooth and conditioned hair with lightweight feel. This conditioner can be paired with both variants of the 3-in-1 Perfect Series shampoos.
‘Hijab’ is a religious and symbolic identity of majority of the women in Malaysia and Hijabers face unique hair concerns beneath the veil every day. To address these concerns, P&G Rejoice scientists have interviewed hundreds of consumers and found that there is a considerable increase in temperature and humidity in the head region under the veil versus outside in their recent study. According to the study, three main hair and scalp concerns for Hijabistas today are dandruff, malodor and tangled hair.
To counter this issue, Rejoice proudly unveiled its new collection of Shampoo and Conditioner ‘Hijab Perfection Series’ that comes with a breakthrough 3-in-1 formula at a media event on May 3 where the science behind the new Rejoice formulas was shared along with interactive science demonstrations by Dr Rebecca Kan, P&G Asia Pacific Haircare Scientific Communications.
 |
| (Second from left to right) Mr. Sahil Sethi, Beauty Care Commercial Director, P&G Malaysia, Elfira Loy, and Dr Rebecca Kan, Principal Scientist for P&G Asia Pacific Haircare sharing their thoughts on the new offerings from Rejoice at the talk show. |
I have been the face of Rejoice brand in early stages of my career and was also popularly known as ‘Rejoice Gadis Bertudung Hijau’. I am extremely delighted to partner with Rejoice again to be part of the launch of the new Rejoice Hijab Perfection Series. I am thrilled with how this new product keeps my hair cool and fresh throughout the day. I am also in love with the youthful packaging design that completely symbolizes a modern day Hijabista like me. I would definitely recommend the new Rejoice to all my fellow Hijabistas in Malaysia this Ramadan, said Elfira Loy, a Popular Malaysian Actress and Entrepreneur after she unveiled the new range.
 |
| Dr Rebecca Kan, Principal Scientist for P&G Asia Pacific Haircare sharing the breakthrough innovation of how Rejoice Hijab Perfection Series works. |
With Rejoice’s new ‘Hijab Perfection Series’ of shampoos and conditioners, MYDIN customers can now look forward to an innovative formulation that can finally give them the solution for perfect hair under Hijab. With a breakthrough formula and new age innovative packaging, we anticipate a positive response from our customers with the launch of the new series by Rejoice, said Datin Wira Dr Hjh Siti Hawa Mohd, the Director of Mydin Mohamed Holdings Bhd.
 |
| (From left to right) Mr. Sahil Sethi, Beauty Commercial Director for P&G Malaysia; Elfira Loy; Datuk Wira (Dr) Haji Ameer Ali Bin Mydin, Marketing Director of Mydin Mohamed Holding Bhd.; Kok How Goh, National Sales Manager of P&G Malaysia during the official launch of Rejoice Hijab Perfection Series. |
Rejoice has always been a brand of firsts by launching the first ever 2-in-1 shampoo, the first ever cosmetic anti-dandruff shampoo and also the first ever hot oil shampoo. It has always defined the benchmark for superior smoothness and has been one of most loved haircare brands in Malaysia. Continuing our innovation streak, we launch our new ‘Hijab Perfection Series’ that tackles dandruff, heat, malodor, and tangled hair all at one go making it the perfect solution for Hijabistas this Ramadan, said Mr. Sahil Sethi, the Beauty Care Commercial Director of P&G Malaysia.
 |
| Everyone posing with the newly launched Rejoice Hijab Perfection Series. |
